In three months the commercial agreement between the two companies are expected to be finalized .
Bajaj Auto Managing Director Rajiv Bajaj(CEO, Bajaj Auto) has told at a Bajaj Auto event to announce a new brand campaign for India's largest exporter of motorcycles. Bajaj Auto and Triumph Motorcycles had made an announcement more than a year ago, in August 2017, to enter a non-equity partnership to manufacture a new range of mid-capacity motorcycles in India. These bikes are to be manufactured at Bajaj Auto's facilities in India, but will come with Triumph branding for global markets.
"As far as Triumph is concerned, I have to be very conservative about what I say, because I have a partner there who watches everything what I say. All I can tell you is that we're very close to the partnership. We have known each other since 12 years now, teams from both sides gel very well together. The work on the products has started; we have seen the actual designs coming from Triumph which, in my view, are very sexy. All the engineering like engine etc. has been done here by Bajaj, at our R&D, we've seen some outstanding work being done there. I'm really excited, but since it's a little bit in the future, I will wait for a little bit before giving you more detail about it. This year we'll focus on Husqvarna, in the near future, we'll talk more about Triumph," said Rajiv Bajaj, CEO, Bajaj Auto.
Few spy images surfaced a year back of not sure about model but
Daytona 250
Street Triple 250(Might be)
The new range of Triumph bike to be produced at Bajaj Auto Chakan plant will be in the sub 800cc capacity targeting sales in ASEAN and African markets for a start. This new partnership will enhance Bajaj Auto brand image and low cost manufacturing expertise to add more emphasis on the 400cc to 800cc segment.
The partnership will allow Triumph to offer motorcycles in a segment in which they do not operate and that too at a lower cost. Bajaj Auto will be able to compete against the likes of Eicher Motors’ Royal Enfield which has been growing in popularity both in Indian and global markets.
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